In a profoundly commanding team up, pluralistic pop icons Boo Seeka and Golding have combined forces to create Don’t Waste Your Love, an irresistibly, powerful track that propels a dark human sadness and holds it up to the light, out now. Tied to the single is the provoking film clip, directed by Jellan Merlant-Pilonchery of Clash Studio, featuring a cryptic, late night gathering with some unlikely friends.
Don’t Waste Your Love is inspired by both the multifaceted sounds of the lone artists and the culmination of their individual influences; think Chet Faker meets RÜFÜS DU SOL, Frank Ocean meets Glass Animals, Cashmere Cat meets Poolside.
It’s a seductive dancefloor anthem with a measured delivery, dipping into an inner monologue to connect the track’s underlying plea for empathy. Speaking on the inspiration behind the track, Jay from Golding reflects, “Don’t Waste Your Love came about when I was going through a tough time. I was experiencing this uncomfortable anxiety that made me feel detached from both my surroundings and my emotions. Not being able to feel the love of my family around me created a shocking, yet somehow empty feeling, to the point where it was almost a physical numbness.”